A Contemporary gin is not an official gin style but rather a creative global culture by mainly craft distillers within the industry to imagine and explore new variations of gin where the inclusion of juniper is present but not necessarily the predominant aroma or flavour profile.
Contemporary gin still needs to distill to at least 40% ABV. By using a combination of distillation processes and being not constrained by geography or the requirement to use a neutral base spirit.
The emphasis is more on exploring the properties of the botanicals to deliver a new and exciting signature taste.
Contemporary gins have helped in broadening the appeal of gin and introducing new consumers to the drink.