What is a Contemporary Gin?
- Wayne Munday
- Jan 21, 2021
- 2 min read
Updated: Dec 16
Contemporary gin represents a modern evolution of the classic spirit, focusing on creativity, diverse botanicals, and more approachable flavour profiles than traditional London Dry gin. Unlike conventional gins, where juniper dominates, contemporary gins experiment with flowers, fruits, spices, herbs, and even tea leaves to create aromatic, balanced, and fruit-forward expressions. Often crafted in small batches by artisanal distillers, these gins are designed to shine in cocktails, from floral gin and tonics to innovative creations like Au Thé Vert (Green Tea Gin). With softer mouthfeel, versatile botanical profiles, and an emphasis on exploration rather than strict tradition, contemporary gin has expanded the appeal of gin globally, attracting both new enthusiasts and seasoned cocktail connoisseurs.
Contemporary gin is a modern reinterpretation of traditional gin, prioritizing innovation and botanical diversity. While juniper remains a core ingredient, its dominance is intentionally balanced by a range of creative botanicals, including citrus peels, lavender, hibiscus, cucumber, elderflower, and even exotic tea leaves. This approach results in a smoother, more aromatic spirit with fruit-forward and floral notes that differ from the dry, juniper-heavy character of London Dry gin.
Crafted primarily by small-batch and artisanal distillers, contemporary gin allows flexibility in production methods, base spirits, and geographic sourcing. Distillation focuses on capturing the essence of botanicals to create signature flavours, often enhanced by infusion or vapor extraction techniques. Contemporary gin is typically bottled at a minimum of 40% ABV, ensuring it retains the structural integrity of a classic gin while showcasing innovative flavour profiles.
Its versatility is one of contemporary gin’s strongest attributes. It works beautifully in classic cocktails like the gin and tonic or more avant-garde drinks such as Au Thé Vert (Green Tea Gin), where subtle flavours can shine without being overpowered by juniper. Garnishing with herbs, citrus twists, or edible flowers further enhances the aromatic complexity.
By blending tradition with modern creativity, contemporary gin has broadened the appeal of gin worldwide. It attracts both seasoned enthusiasts and newcomers by offering approachable, complex, and visually engaging spirits that thrive in cocktail culture while celebrating the artistry of modern distillation.
